Abstract：The widespread use of the World Wide Web(WWW) in recent years has greatly facilitated the development of thee-commerce, which in turn affects the traditional business model and causesprofound changes in the business world. The current article develops aframework for an e-commerce model oflogistics enterprises. The model includes e-marketplaces, logistics, informationalsystem and organization analysis factors. Dataused for research comes from a survey of small and medium logisticsenterprises, including the distribution center, processing, warehousing, packagingand information service provider companies. Our study reveals relationships ofessential variables for e-commerce in the logistics industry. These includetransportation, inventory, delivery, product, buyer, market, information systemand organization analysis. SPSS is used for data analysis, including theanalysis of reliability, multiple regression and factor analysis.

KeyWords: Logistics, e-Commerce, ReliabilityAnalysis, Multiple Regression 

1 Introduction

Electroniccommerce can support most of the processes involving in the purchasing ofphysical goods and services. The effective connection of the virtual e-tradingand the real merchandise delivery is a key factor in the rapid success ofe-commerce. E-marketplace trading has become an important territory on thelogistic industry to explore^[1]. The logistic industry in Hunanprovince is still in the beginning stages with respect toe-market trading. How to effectively establish conditions, conduct analysis,and investigate other concerns which is related to logistic models ofsuccessful e-market trading has become an urgent issue for Hunan’s future e-commerce. This studyexplores relationships of e-marketplace, logistic, organization, andinformation systems. Based on the results of a questionnaire survey fromvarious logistics companies in Hunanprovince, including distribution center, processing, warehousing,transportation, packaging and information service providers. We propose ane-business model to simulate the relationship among essential factors for thelogistic industry in Hunanprovince.

2 Methods

The preliminary e-Commerce model wedeveloped for the logistic industry is shown in figure 1. The dimensions ofthis model as described in figure 1 include e-marketplace, distribution,organization analysis, and information systems. We analyzed the influence effectivenessand magnitude from each of the above factors on the e-Commerce logistic model.