Abstract:Associated with the formation and developmentof new agricultural producing areas, many kinds of distributors appearand do a greatcontribution to the agricultural products distribution. Among them, “Agriculture LeadingEnterprises”, farmers cooperatives dominated by the governments are often mentioned. However,farmers’ interests can’t be protected effectively under these circumstances. Because of this, thepaper attempts to solve this problem and improve the distribution system in theproducing areas based on the visual angle of protecting farmers’interests. The paper summarizessome JA’sexperiences to serve for the innovation of the distributionsystem by taking XT strawberry producing area as an example.

Keywords: Fruits and vegetables distribution; JA; Producing area; Strawberry FarmersCooperative; Innovation

I.Introduction

Generally, the formationof agricultural producing areas is always influenced by two factors: productionand selling, under the market economic circumstances[1]. However, in 1980s，with the reformsand opening-door policy started, the originalagricultural trading and distribution system under the framework of thegovernment monopoly system has disintegratedin China. So, under these circumstances, the farmers in new producing areas have to face theproblems in selling their production. An improved distribution system is required for agricultural products. 

Accompanied with thedevelopment of Chinese market economy, many kinds of distributors appear in thenew agricultural producing areas. Among them, agricultural integration monopolized by “Agriculture LeadingEnterprises”, with thefunction of production, processingand distribution, is one of the way to solve the distribution problems[2].Based on the principal of market economy, the aim of enterprises is tomake the biggest profit. It is same for the “Agriculture LeadingEnterprises”.