Abstract:Logistics industry dynamicalliance is the special products or services delivery process which a number ofenterprises within the demand network system cooperate and collaborate underspecific conditions and certain relationship. The reasonable profitdistribution among the members of logistics dynamic alliance should be thefoundation of successful steady collaboration network and it is essential toset up rational profit-sharing regulation among the members of logisticsdynamic alliance. In this paper, according to Nash equilibrium theory, theoptimum profit-sharing coefficient among the members of logistics industrydynamic alliance is derived under the cooperation and collaboration basis andreasonable quantitative strategy for profit distribution could be implemented.
Key Words: logisticsindustry,dynamic alliance, profit distribution, game optimization, modelanalysis
Introduction
The aim to establish logisticsindustry dynamic alliance is to cater to grasp the rapidly changing marketopportunities. The members within the dynamic alliance contribute their corecompetence in manufacture, design fields and achieve complementary advantagesbetween enterprises. Through the virtualization of department functions, thelogistics industry dynamic alliance established on the basis of target-orientedand core competencies combination could quickly adapt to rapidly changingexternal environment, effectively share knowledge and skills between alliancemembers, and minimize costs and risk diversification. Furthermore, besides themost competitive core business retained, some low value-added non-corebusinesses are separated and the limited resources could be applied tocultivate their core competitiveness.
The logistics industry networkalliance is formed by a number of member firms of dynamic alliance communityfor mutual interests, and the relationship among alliance members is a dynamicvirtual enterprises strategic partnership. However, the members in the alliancestill have different interests and benefits. Apart from realizing the maximumoverall alliance benefits, each member within the logistics industry networkalso makes more effort to achieve its own interests. If any member company cannot get a reasonable return on their due, they may choose to withdraw from thelogistics industry network alliance or reduce the level of effort, resulting inthe breakdown of the logistics industry network alliance. The reasonablebenefit distribution model among the members of logistics dynamic allianceshould be vital issues and directly affects the network’s stability anddevelopment.