B2B Service Innovation and Global Industrial Service Management
Globalization and increased competition have made service innovation and internationalization inevitable competitive strategies for service organizations targeting industrial markets. Service organizations try to renew themselves and add value through innovation and exploitation of opportunities within the global market place and space. Indeed innovation in B2B services and internationalization have grown rapidly since the turn of the century, as organizations and governments within the developed and emerging markets try to meet the evolving needs of their business customers and to exploit the opportunities presented by the new global economy. Expanding global activities of service organizations, increasing number of new offerings, adoption of new business models, and extensive use of technologies all contribute to their growth, and that of their business customers. Growing service infusion and servitization of the manufacturing and primary sectors attest to the increasing realization that injecting service innovation in their portfolio of offerings can make them more competitive (Vandermerwe & Rada 1988; Oliva & Kallenberg, 2003). Indeed, researchers agree that difficult-to-imitate complementary additions can make the firm’s offerings more appealing to the target market and help to achieve competitive superiority (Bennion, 1987; Matthyssens et al., 2009)
However, there are several challenges. For example, B2B service innovation and internationalization processes management is complex and challenging due to structural and contextual factors (Dayan & Di Benedetto, 2010; Ndubisi, 2011), relative lack of experience, resources, international network, disparate needs across cultures and markets, actions and reactions of competitors, and many more (Atuahene-Gima et al., 2006; Hatch & Schultz, 2001; Ndubisi 2011; Porter, 2008). While some management limitations of the past exist, many have been transformed into new opportunities and challenges. As such, there is a need for more understanding of how service firms can better manage their business relationships, innovation strategies and global marketing activities and image.
This special issue seeks to address the aforementioned research gaps, and welcomes high quality submissions in the form of conceptual, case-based, or empirical papers. Suggested topics include (but not limited to) the following:
Service innovation and diffusion
Transformative service in emerging/developing markets contexts
Service design and service engineering
Complex service systems
Service driven manufacturing
Internationalization strategies for B2B service organizations
International markets entry mode for service firms
The role of the Internet in the internationalization of B2B services
Technology and e-services in developing/emerging markets
B2B services marketing strategy
Trust, commitment and relationship marketing
CRM in business service settings
Building capabilities and resources through international networks
Non-ownership services and business models
Ethical issues in B2B service delivery
Industrial service innovation
Impact of culture, country or origin on international B2B service diffusion
Servitization and service infusion in emerging markets contexts
Conflict management in B2B relationships in service context
Off-shoring/international outsourcing and franchising
Government services and e-government for industrial customers
Not-for-profit services in developing/emerging countries
Leveraging research tools and new sources of data for service firms.
Contingency factors and models of service innovation, innovation strategy, and internationalization process.
Other topics related to service innovation and global industrial service management in the context of B2B are also welcome for submission. Papers submitted to Industrial Marketing Management should explicitly demonstrate the contribution to industrial/B2B marketing.
Manuscript Preparation and Submission
To submit a paper please visit the IMM editorial site athttps://www.evise.com/profile/#/IMM/register. Please login, register as an author, and submit the paper as the site will instruct you. Submissions are welcome no later than 31 December 2018. When you get to the step in the process that asks you for the type of paper, select SI: Service innovation and global industrial service management in the context of B2B. All papers will be reviewed through the standard double-blind peer review process of IMM. In preparation of their manuscripts, authors are asked to follow the Author Guidelines closely. A guide for authors, sample articles and other relevant information for submitting papers are available athttps://www.elsevier.com/journals/industrial-marketing-management/0019-8501/guide-for-authors.
All queries about the special issue should be sent to the Guest Editors (see below).
Guest Editors
Mumin Dayan, Professor of Marketing and Innovation Management, United Arab Emirates University, UAE. E-mail: mdayan@uaeu.ac.ae
Nelson Oly Ndubisi, Professor of Marketing and Service Innovation, King Fahd University of Petroleum & Minerals, Saudi Arabia. E-mail:olynel@hotmail.com
对工业市场的服务组织来说，全球化和日益激烈的竞争使得服务创新和国际化成为不可避免的竞争策略。服务组织试图在全球市场范围内通过创新和抓住机遇实现蜕变和发展。事实上，自进入21世纪以来，发达和新兴市场的组织和政府试图满足客户不断变化的需求并抓住全球新经济带来的机遇，这使得B2B服务和国际化的创新发展迅速。拓展服务组织的全球活动，增加新产品的数量，采用新的商业模式以及广泛使用技术等都有助于他们及其客户的发展。制造业和主要行业中服务融合和服务化的日益增加印证了在服务组合型产品中注入服务创新可以使其更具竞争力这一观点（Vandermerwe＆Rada 1988; Oliva＆Kallenberg，2003）。事实上，研究人员认为，难以模仿的辅助产品可以使公司更加吸引目标市场，并助其实现竞争优势（Bennion，1987; Matthyssens等，2009）。
但是也存在一些挑战。例如，由于结构和环境因素的影响，如相对缺乏经验和资源，国际网络，跨文化和市场的不同需求，竞争对手的行为和反应等等（Atuahene-Gima等人，2006; Hatch＆Schultz，2001; Ndubisi 2011; Porter，2008），使B2B服务创新和国际化流程管理变得复杂且具有挑战性（Dayan＆Di Benedetto，2010; Ndubisi，2011）。尽管过去存在一些管理上的不足，但许多局限性因素已经转变为新的机遇和挑战。因此，需要更加了解服务公司如何更好地管理业务关系，创新战略以及全球营销活动和形象。
本特刊旨在解决上述研究空白，并欢迎以概念性，案例或实证论文的形式提交高质量的论文。主题包括（但不限于）以下内容：
服务创新和传播
新兴/发展中市场背景下的转型服务
服务设计和服务工程
复杂服务系统
服务驱动型制造
B2B服务组织的国际化策略
服务公司的国际市场进入模式
互联网在B2B服务国际化中的作用
发展中/新兴市场的技术和电子服务
B2B服务营销策略
信任，承诺和关系营销
商业服务设置中的CRM
通过国际网络的能力与资源建设
非所有权服务和商业模式
B2B服务交付中的道德问题
工业服务创新
文化，国家或起源对国际B2B服务扩散的影响
新兴市场背景下的服务化和服务融合
服务环境下B2B关系的冲突管理
外包/国际外包和特许经营
为工业客户提供政府服务和电子政务
发展中/新兴国家的非营利服务
利用研究工具和服务公司的新数据
服务创新，创新战略和国际化过程的权变因素和模型
其他有关B2B服务创新和全球工业服务管理主题的论文也欢迎来稿。提交给Industrial Marketing Management的论文应明确说明对工业/ B2B营销的贡献。
稿件准备和提交
请访问IMM编辑网站：https://www.evise.com/profile/#/IMM/register。请以作者身份注册登录，并在网站的提示下提交论文。截止来稿时间为2018年12月31日。论文类型请选择SI：服务创新和B2B环境下的全球工业服务管理。所有论文将通过IMM的标准双盲同行评审程序进行审查。在准备手稿的同时，请作者务必密切关注作者指南。作者指南，样本文章和其他相关信息可在以下网址获得：
https://www.elsevier.com/journals/industrial-marketing-management/0019-8501/guide-for-authors。
所有关于特殊问题的疑问应发送给访客编辑（见下文）。
访客编辑
Mumin Dayan，阿联酋阿拉伯联合酋长国大学营销与创新管理教授。电子信箱：mdayan@uaeu.ac.ae
Nelson Oly Ndubisi，沙特阿拉伯法赫德国王石油矿业大学营销和服务创新教授。电子信箱：olynel@hotmail.com