卢红霞 曹晟1 谭颖1
（1武汉东湖学院, 湖北 武汉 430212）
摘 要:文中基于案例分析，以武汉市“家事易”农产品电子商务公司生鲜电商营销与盈利模式分析为切入点，研究其在不确定环境下的运用与市场健康发展的相关性；批判性审视传统“‘购’‘转’‘馈’单向营销与盈利模式”，扬弃性传承先锋电商“3（三网功能）3（三无方式）3(三保质量)1（一站式服务）生鲜电营模式”，改良并创新性建构能促进生鲜电商可持续性发展的“312plus双营/盈模式”。
关键词: 环境不确定性 家事易 盈利模式 创新
The Case Analysis of Justeasy of Wuhan and the 312 Plus Model Construction of in the Uncertain Environment
LU Hong-xia,CAO Sheng,TAN Ying
(Wuhan Donghu University,Wuhan 430212,China)
Abstract:The thesis based on the investigation and analysis of the “Justeasy case thinks the entry point of fresh food e-business marketing and the profit model ,further researches on the relevance between their use in the uncertain environment and healthy market development , critically surveys the traditional model and inherits “3331model” of the pioneer e-business , improves and re-constructs “312 plus win-win model”.
Key words:environmental uncertainty; Justeasy; profit pattern; innovation